WSJ Saturday "Dress Down" Edition

The Wall Street Journal has announced plans to begin a Saturday edition in September. The publication, which is mainstay in boardrooms and high-rise offices throughout this country is designing the Saturday edition to be more casual and less serious.

The Saturday paper, which will be delivered free - for the time being - to subscribers, will have an airier, more casual feel than its daily counterpart, but will still be instantly recognizable as The Wall Street Journal. It will come in three sections: news, Money and Investing and a third called Pursuits, devoted to leisure activities. It is this section, which will feature articles about the "business of life," with more white space and more color, that is designed to draw in new readers and advertisers.

"The idea is to allow people to relax with The Wall Street Journal," said Karen Elliott House, publisher of The Journal and senior vice president of Dow Jones, which owns the Journal.

Yes, because we don't have enough places to go for entertainment, travel, sports and other "fluff".

Source: New York Times, Via International Herald Tribune